We just cancelled our cable TV service. Comcast is such a rip off! With Netflix, iTunes, and the free over the air HD channels available with an antenna, we can definitely live without giving the greedy cable companies our hard earned money every month. Plus, watching less TV is not a bad thing. More and more people I talk with have gone this same route with no regrets. I'm pretty certain that Netflix and Apple will continue to ramp up their streaming content as time goes on.